OUR STORY
Deen & Keenu was created by Nadia Zafar, a graduate of the Fashion Institute of Technology (FIT) in New York and a designer with sixteen years of experience at global houses including Ralph Lauren, Coach, Tory Burch, DKNY, Limited Stores and John Varvatos. After years of designing for large-scale fashion, Nadia returned to a quieter, more intentional way of creating. Deen & Keenu was born from a simple idea: own fewer things, but own better things.
A Philosophy of Simplicity
We believe clothing should feel calm, effortless and considered.
Not driven by trends. Not created for landfill.
Each piece is designed with a clear purpose and built to be worn again and again.
Our work is guided by two values:
Sustainability Minimalism
These values shape every decision we make, from how we design and source materials to how we produce, package and deliver every garment.
Crafted With Intention
Our fabrics are sourced responsibly.
We use leftover woven materials found in local markets and are developing a small-batch vegetable dyed capsule crafted with local artisans.
We avoid harsh chemical dyes, plastics and unnecessary production waste.
Our Commitment
Our Commitment We do not believe in senseless consumerism. We believe in essentials that travel with you for years. Our packaging is made from recycled materials. Our production is small batch. Our approach is slow and deliberate. Our intention is to create clothing that respects both the wearer and the world.
A Different Kind of Luxury
At Deen & Keenu, luxury is not loud. It is quiet, refined and thoughtful. It sits in the details, the choices, the cut, the fabric. It is the luxury of wearing something made with care and intention. Welcome to Deen & Keenu | A slower way to dress | A simpler way to live.